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With its September issue, Marie Claire magazine is the latest magazine to boast interactive features made possible by technology; this time the technology is image recognition technology, that allows readers to shop instantly–or’Snap to Buy’–more than 200 products featured inside the fashion magazine.
The technology, developed by Pongr, Marie Claire boasts allows readers to use their camera phones to take a picture of an item (with a phone icon next to it) in the magazine; the reader then emails or texts the picture to the magazine and within 60 seconds, the reader receives a link to buy.
The magazine also intends to launch a shopping-themed iPhone app soon, reports Mediabistro.
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