1-800-MAGAZINES (1-800-624-2946)
Last fall, Entertainment Weekly worked with Americhip, a video-in-print technology company, to develop video-in-print ads from CBS and Pepsi. Now, Successful Farming magazine, published by Meredith Corp. (also publisher of Better Homes and Gardens, More and Ladies’ Home Journal among others) partnered with advertiser Bayer CropScience and Americhip to develop a video insert that appeared in its August issue.
The ad, for Bayer’s Votivo product, is a four-page insert that includes a small video screen, which plays an opening message when a reader opens to the page and then four additional videos depending on which buttons the reader pushes.
About the Author
More articles by Marie Fuzzell »
