Styling

Basics Fashion Design: Styling explains how to analyse and translate trends and fashion collections and to understand the importance of cultural and historical research, integral to the creation of original and innovative work. The book outlines the skills required to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling). Personal styling is also described, from one-to one styling in retail outlets to the styling of musicians and celebrities. The book features case studies and interviews to give real insight into a stylist's day-to-day activities, as well as their backgrounds and motivations. The shoot process is broken down step by step to demonstrate everything from preparation through to image selection and post-production processes.