Bloomberg Businessweek Magazine

Hello. I’m Magazines.com President and CEO, Jay Clarke.

I have long been a fan of Bloomberg so when they purchased Businessweek magazine, I knew that I had to check it out, and I have not been disappointed. A Bloomburg Businessweek subscription offers great business reporting every week that’s full of insider stories on the people and issues that most affect our financial markets and business deals.

In our current age of up-to-the-second information, many websites and TV business channels can be hyper-focused on what is happening right this instant. Who just released an earnings report? Did jobs grow last month? Is the S&P 500 up or down in the last ten minutes? And so on... That’s all great to know, but unless you’re a day trader there’s not a lot you can do with the information. Magazines can’t be up-to-the-minute, and in this case that’s a good thing. Bloomberg Businessweek is great because it covers the most important business stories in a more thoughtful, in-depth manner than you’re going to get from a website or broadcast. They have all of that nanosecond-level data from their thousands of reporters all over the world, but the genius is in distilling it down from data to information and then to meaning.

When you finish reading one of the feature stories, you really feel like you understand the issue at hand, not just the superficial headlines. Plus, the magazine covers the entire world of business. You are as likely to read about the economics of the Somali piracy business as you are to read about Oprah’s plans for her cable network or when the European Central Bank is likely to raise interest rates.

Finally, and this may sound like an odd thing to say about a business magazine, it’s fun. The photography and graphics are clear in their communication and fun to look at. The “Etc.” section at the back of the magazine examines offbeat topics like the cougar phenomenon or the hypothetical casting of a Hollywood movie about Bernie Madoff. The last page is the “Hard Choices” column, where each week a business person describes one of the defining moves of their career and explains how they arrived at the decision they made, and what it has meant to them.

Even if I only have ten minutes to spare, I always feel better informed and more entertained after spending it with Bloomberg Businessweek. Thank you so much for checking out our Bloomberg Businessweek subscription offers today at Magazines.com. If you have any questions please give us a call at 1-800-MAGAZINES or send us an email. Whatever you need, we’re here to help.